Show notes
Courageious and Creative Decisions by David Rohlander, autthor of The CEO Code: Create a Great Company and Inspire People to Greatness With Practical Advice from an Experienced Executive.
“This book is my legacy and I labored over every chapter, sentence and word with painstaking effort and pride. The reactions have gone beyond anything I imagined and it is my fervent hope it will enrich, not just monetarily, the existence of those who chose to read it. My experience writing the book mirrors what Winston Churchill said about such a task, ‘Writing a book is an adventure. To begin with, it is a toy and an amusement; then it becomes a mistress, and then it becomes a master, and then a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster, and fling him out to the public’,” said David Rohlander.
Broken down into three sections, Communication, Execution and Operation, David Rohlander’s The CEO Code contains a series of questions at the end of each chapter in Take Time to Reflect pages that consist of seven questions. Each of the three sections, or Parts, consists of five chapters. Part 1, Communication, is broken down into the following chapters: Trust, Respect, Understanding, Empathy and Resolutions.
Rohlander, who flew 208 combat missions as a fighter pilot over Vietnam in 1967, begins the book with Communication because it is the foundation upon which all else rests and, as he states in first lines of the book, “effective communication takes more than talent, it is an art.” Building a leader requires the ability to “relate to people” and he shares his insights on “how to read people as part of the understanding required for effective leadership and communication.”
Chapters for Part II, Execution are Action, Repetition, Habits, Attitudes and Feelings while Part III, Operation, gets into deeper waters with Teams, Delegation, Systems, Accountability, and Rewards. At the outset of Execution, Rohlander states that the “Cycle of Success is a core concept within The CEO Code” as it “explores proven and practical formula for setting goals and how to structure them so they positive and enabling.”
Rohlanders sets the tone in terms of leadership in Part III, Operation, by likening a well-functioning company to an orchestra. First you need “quality music, then each participant must be in the same place on the score; each player of an instrument must be able and willing to play his or her part. You are the conductor of the orchestra.”



