Jake Sorofman is quite literally, literate.
He has multiple degrees in English, Literature, Marketing and Political Science - just to name a few.
What's intriguing is how Jake applies his learnings to his craft - as a marketer and customer advocate.
Jake understands that marketing is as much of an art as it is a science, perfect for someone who is so naturally curious.
We dive into applying sound practices for product research, onboarding, growing and retaining clients.
Key Takeaways for Leaders and Entrepreneurs:
- Marketing is about pattern matching
- Genius doesn't scale
- Narrative non-fiction is a must - to learn the art of storytelling and Erik Larson is one of our favorite authors
Jake's Eating Crow Moments:
- Don't innovate in a vacuum
- Fall in love with the problem, not the product
- Market timing can help, or hurt
You can find Jake here:
LinkedIn: https://www.linkedin.com/in/jakesorofman
Twitter: https://twitter.com/jakesorofman
Support this show http://supporter.acast.com/eating-crow.
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