Send us Fan Mail What does it take to build a genuinely sustainable drinks brand in a world still driven by price, convenience and big FMCG players? And can purpose, transparency and good sourcing really survive contact with supermarket shelves? In this episode, Jack and Ellie chat with Will Englander, founder of The Root Co, a ginger-focused drinks brand on a mission to do right by people and planet. Will shares how a near-death experience and a growing frustration with overly sweet, over-pr...