Send us Fan Mail The beauty industry loves the word “clean”. But what does it actually take to live up to it? In this episode, Jack and Ellie chat with Kelsey Irvine, CEO of Birch Babe, a female and family led company based in Ontario, Canada, known for their award-winning skincare, body care and clean beauty products. Birch babe has built a reputation for creating products that are certified all natural, vegan and cruelty free, all while using premium ingredients and sustainable packag...