Show notes
In this episode, Alex Milshtein, Head of Organic Growth at AutoDS, breaks down what SEO actually looks like in the AI era, and why old-school SEO strategies just aren’t enough anymore.We talk about why chasing rankings and traffic is becoming less important, and why brands now need to focus on authority, visibility, and being mentioned across the internet. Alex shares how AutoDS rebuilt its SEO strategy by connecting content, YouTube, PR, product, and growth teams instead of keeping everything siloed.He also explains his “second-wave backlink” strategy for earning powerful backlinks naturally, why digital PR is massively underrated right now, and why long-tail educational content is winning in AI search.If you’re a founder, marketer, SEO, or growth leader trying to figure out where search is heading next, this episode is full of practical ideas you can actually apply. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:00: Introduction01:00 - 03:20: Fixing a Broken SEO Structure03:20 - 05:40: Why SEO Cannot Work in Silos05:40 - 07:10: Using Content to Build Trust07:10 - 08:30: The 12-Hour YouTube Education Strategy08:30 - 10:00: Why Consistent Messaging Matters in AI Search10:00 - 12:00: AEO and “Answer First” Content12:00 - 13:40: Education Content vs Comparison Content13:40 - 15:20: “Be the Citation or Appear in It”15:20 - 17:00: Building Downstream Content Paths17:00 - 18:40: Internal Linking and SEO Structure18:40 - 21:00: The Second-Wave Backlink Strategy21:00 - 23:00: Getting High Authority Backlinks Naturally23:00 - 25:00: Why Digital PR Is Underrated25:00 - 27:00: Finding Winning Content Ideas27:00 - 29:00: Cross-Team SEO Brainstorming29:00 - 31:20: SEO Advice for 202631:20 - 33:10: Why Long-Tail Keywords Win33:10 - 35:30: The Viral “Editor’s Cut” Campaign35:30 - 38:00: Why Unique Brands Stand Out38:00 - 40:30: Final Thoughts Connect with Alex Milshtein https://www.linkedin.com/in/alex-milshtein-20836061/ https://www.autods.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./