Show notes
In this episode, Richard Conway, CEO at The Optimisers, explains what agentic search, LLM visibility, and AI-driven commerce mean for founders, marketers, and digital leaders today. Instead of optimizing only for Google rankings, companies now need structured data, brand authority, trusted citations, and machine-readable content that AI assistants can confidently recommend. He shares how forward-thinking organizations are preparing for a world where agents, not humans, choose products, compare vendors, and complete purchases automatically. We also explore why website traffic is declining while conversions stay stable, how zero-click behavior is reshaping attribution, and what signals help brands appear inside ChatGPT-style search environments. Richard also breaks down how agencies are building internal AI systems, multi-agent workflows, and data infrastructure to future-proof client performance. If you’re responsible for SEO strategy, digital PR, demand generation, or growth leadership, this conversation will help you prepare for the next evolution of discovery. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 00:41: Introduction00:41 - 02:28: Why AI Agents Need Trust and Clean Data02:28 - 04:17: Building Brand Authority for LLM Search04:17 - 05:53: Why Old SEO Tactics Will Not Last05:53 - 07:53: The Story Behind The Optimizers07:53 - 10:12: Failed Business Ideas and Entrepreneur Lessons10:12 - 12:59: Biggest SEO Mistakes Small Businesses Make12:59 - 15:28: Ethical SEO and Building Long-Term Trust15:28 - 18:34: Why Tracking AI Search Is So Difficult18:34 - 21:59: Agentic Commerce and the Future of Websites21:59 - 24:28: Helping Clients Prepare for AI Discovery24:28 - 26:48: AI Systems Transforming Agency Operations26:48 - 27:47: Final Thoughts and Where to Connect Connect with Richard Conway https://www.linkedin.com/in/pureseo/ http://theoptimisers.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./