Show notes
In this episode of E-coffee with Experts, Pat Ahern, SEO Strategist at Intergrowth, explains how founders and marketers can adapt their strategy for a world where visibility depends on more than Google rankings. We break down how SEO, Meta Ads, attribution tracking, and “Search Everywhere Optimization” work together to create predictable customer acquisition.You’ll learn why most agencies struggle to scale without positioning clarity, how ecommerce brands should sequence Meta Ads and SEO investments, and what actually helps brands get cited inside LLM tools like ChatGPT.Pat also shares a practical framework for building analytics confidence using GA4, Shopify, and attribution platforms like Triple Whale, plus why every company should consider publishing an llm.txt positioning document today.If you’re a founder, marketer, or agency leader trying to grow traffic, improve ROAS, or future-proof your organic visibility strategy, this episode gives you a roadmap for 2026 and beyond. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:05: Building a brand after AI search changes01:05 - 03:10: Why knowing your audience matters first03:10 - 05:40: Why agencies must choose a niche05:40 - 08:20: SEO vs Meta Ads for early growth08:20 - 10:55: When SEO is the wrong investment10:55 - 13:20: How Meta Ads support long-term SEO13:20 - 16:05: Fix tracking before scaling ads16:05 - 18:40: Finding your real ROAS numbers18:40 - 21:05: How to improve ad performance fast21:05 - 23:30: Campaign budget optimization explained simply23:30 - 26:10: Testing ad creatives the smart way26:10 - 28:20: SEO in the AI search era28:20 - 31:00: What Search Everywhere Optimization means31:00 - 33:25: Why brand mentions matter more now33:25 - 36:15: Using an llm.txt positioning strategy36:15 - 38:40: Getting clear about who you serve38:40 - 41:20: Best growth channels for the next year41:20 - 44:10: Tools marketers should use today44:10 - 47:05: Creating content without wasting time47:05 - 49:10: Turning experience into short videos49:10 - 50:55: Why founder content builds trust faster50:55 - 52:41: Final advice for marketers and founders Connect with Pat Ahern https://www.linkedin.com/in/pahern/ http://intergrowth.com/Article Pat mentioned in the show: https://www.wearedeviation.co.uk/insights/search-everywhere-optimisation# FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./