Show notes
In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems.We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears inside ChatGPT, Claude, and next-generation search experiences.Becky also explains how her agency replaces 12-month retainers with a 90-day visibility audit framework that builds trust fast, proves ROI early, and positions agencies as strategic partners instead of service vendors.You’ll learn:- Why publishing thousands of AI pages rarely works- How to create content LLMs actually surface- What “search everywhere optimization” really means- How agencies can break siloed SEO and PPC budgets- Why transparency dashboards improve retention instantly- How to operationalize AI workflows inside marketing teamsIf you're a founder, CMO, or agency leader preparing for the AI search era, this episode will change how you think about visibility strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetingsIn this episode, we discuss:00:00 - 01:42: Why creating thousands of AI pages is risky01:42 - 03:05: Quality content vs quantity content in SEO03:05 - 05:10: Finding unique stories for better content05:10 - 06:37: Matching content to the buyer journey06:37 - 07:45: How people search using ChatGPT today07:45 - 09:12: What AEO means for modern marketing09:12 - 10:58: Why agencies must stop working in silos10:58 - 12:06: Selling digital visibility instead of SEO services12:06 - 13:40: Handling separate marketing budgets from clients13:40 - 15:28: The 90-day audit strategy that builds trust15:28 - 17:05: Showing value early with clear dashboards17:05 - 18:32: Becoming a true marketing partner18:32 - 19:40: Using Looker Studio for reporting results19:40 - 21:05: Setting boundaries with clients professionally21:05 - 22:40: Asking why to improve strategy decisions22:40 - 24:12: Learning from team feedback loops24:12 - 25:55: Managing agency workload without burnout25:55 - 27:18: Delivering fast proposals without stress27:18 - 28:34: Protecting team mental health in agencies28:34 - 30:02: Using AI to document marketing processes30:02 - 31:10: Turning workflows into repeatable systems31:10 - 32:05: Using AI retrospectives to improve projects32:05 - 33:28: Final advice for agencies adapting to AI search Connect with Becky Hendriksen https://www.linkedin.com/in/beckyhendriksen/ http://greenhearted.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./