Show notes
LinkedIn is noisier than ever. Reddit is influencing AI search. And traditional SEO audits are quickly becoming outdated.In this episode of E-coffee with Experts, our host Austin Willman chats with Adam Yaeger, CEO at Llama Lead Gen, and explains how modern marketing teams are adapting to the shift toward Generative Engine Optimization (GEO), Reddit visibility, and LinkedIn thought leadership that actually converts.We break down how agencies are helping brands influence ChatGPT, Claude, and Perplexity results, why authenticity now beats automation on LinkedIn, and how Reddit is becoming one of the most powerful long-tail visibility channels for competitive industries.Adam also shares how his team structures specialist pods inside a distributed agency, why soft skills are becoming more valuable than technical SEO expertise, and how companies can create LLM info pages to improve AI discoverability.If you’re a founder, marketer, or agency leader trying to stay ahead of AI search disruption, this episode gives you practical frameworks you can apply immediately. Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss:00:00 - 01:30: Introduction01:30 - 04:40: What Working at LinkedIn Taught Adam04:40 - 06:05: LinkedIn Organic vs Paid Content06:05 - 07:50: Why LinkedIn Feels Overcrowded Today07:50 - 09:20: What Real Thought Leadership Means09:20 - 11:05: Using EEAT in LinkedIn Posts11:05 - 13:10: LinkedIn Content in AI Search Results13:10 - 15:05: Why Reddit Matters for SEO Now15:05 - 17:00: How Brands Should Use Reddit Safely17:00 - 18:40: Measuring Reddit Marketing Results18:40 - 20:55: Handling Negative Reddit Posts20:55 - 22:05: Managing Brand Reputation in AI Search22:05 - 24:30: What Is an LLM Info Page?24:30 - 26:40: Why Free SEO Audits Fail26:40 - 28:45: How Agencies Should Run Audits28:45 - 31:10: Inside the Lama Legion Team Structure31:10 - 33:20: Managing a Global Remote Team33:20 - 35:50: Why Specialists Still Matter Today35:50 - 38:30: Hiring for Soft Skills in the AI Era38:30 - 40:10: The Future of Marketing Teams40:10 - 42:25: Final Thoughts Connect with Adam Yaeger https://www.linkedin.com/in/adamyaeger/ https://www.llamaleadgen.com/ FOLLOW USWebsite: https://www.digitalwebsolutions.com/Facebook: https://www.facebook.com/digiwebsolInstagram: https://www.instagram.com/dws_globalLinkedIn: https://www.linkedin.com/company/digital-web-solutions./