We're joined again by comedian Trevor Martin to talk about the Sega Dreamcast and how it may have been doomed from the beginning of its 9-9-99 ad campaign.

Sources

https://www.theverge.com/2014/9/9/6126607/sega-dreamcast-marketing-plan

https://www.polygon.com/2013/8/7/4599588/why-did-the-dreamcast-fail-segas-marketing-veteran-looks-back

https://www.chiefmarketer.com/dream-weavers-segas-strategy-in-launching-dreamcast-was-simple/

https://www.neogaf.com/threads/segas-depressing-100-million-marketing-plan-that-failed-to-save-the-dreamcast.891830/

https://www.marketingweek.com/sega-in-50m-euro-blitz-for-dreamcast/

https://segaretro.org/History_of_the_Sega_Dreamcast/Release

https://www.youtube.com/watch?v=gLKiHfux50I

https://web.archive.org/web/20120609161654/http://scei.co.jp/corporate/data/bizdataps2_e.html

https://youtu.be/kT1Tbc_PD2k

https://the-video-game.fandom.com/wiki/List_of_SEGA_video_game_consoles