When Sifra Geytenbeek's first daughter was born, she sewed a cover for the second hand bouncy chair she just bought. A few years and lots of seat covers later, she is a rock star in the world of entrepreneurs and the CEO of Ukje, whose mission is to create happy families - today and for generations to come. Enjoying a challenge, she expanded Ukje to the US market. And a challenge it was! When Sifra started her American Adventure, she did not think there were cultural differences to pay ...