Dutch American Connection
Dutch American Connection
Annette van der Feltz
Avoiding costly mistakes when branding your website and product internationally
32 minutes Posted Sep 20, 2022 at 7:00 pm.
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How long will the average user stay on a web page before leaving? Not very long. Why do they leave? Because the value proposition is unclear and users do not immediately find what they need. How do you keep the attention of a potential customer to your website? One way is to tailor the contents and lay out to the local audience, and not just translate your website into the local language. The objective of visiting a website varies per country, as does the way buying decisions are made. ...