A lot of businesses expanding internationally are aware of cultural differences, and how these differences can have a some kind of impact on doing business abroad. But what are these differences? And why do they matter?

In this episode, I will delve into what cultural differences are and why you should pay attention to them to be successful and profitable when expanding to the US. I will explain the major differences Dutch companies should be aware of, provide solutions and what you should pay attention to.

What you will learn

• What is intercultural communication, more than communication between cultures. 
• Why should you be aware of cultural differences?
• What are the most important differences between the American and Dutch way of doing business?
• How these differences can create an advantage for Dutch companies doing business in the US
  
  

Resources

Culture Guide - Top 10 insights for doing business in the US
DVITUS - Dutch Ventures in the US. A report looking at small to medium sized Dutch companies and their experiences expanding into the US market
The Culture Map - very insightful book about cultural differences. A fun and easy read!
McKinsey’s report: Diversity matters. The advantages of having a culturally diverse team

Share your thoughts!
I would love to hear your experiences doing business in the USA? What was your “lesson learned”?  Feel free to share your experiences by simply clicking here