Back from the MIT Sloan Sports Analytics Conference, Caroline Allen, Peter Lenz, Peter Ibarra and Matt Sabban discuss how advertisers can use audience insights to convert a new generation of season ticket holders

Welcome to the DS Without The BS podcast from Dstillery, the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. In each episode, our data scientists will help cut through the hype of AI and machine learning, demystifying these concepts for marketers through the lens of politics, sports sponsorships, and more. Enjoy!