Emmet Scott hosts this episode and welcomes Ted Kozel, Chief Revenue Officer, SMC National. They discuss “all things” digital marketing — why it’s at the heart of every dental organization — being the primary way to first connect with patients. Using and defining marketing/business jargon such as leads, customer acquisition cost, cost per opportunity, lifetime value of a patient, conversion, referrals, pay-per-click, ad words, and many more terms, Ted and Emmet offer best practices and innovative ways to put marketing (specifically digital marketing) to work in growing your dental organization.