We visit some of the specific challenges faced by original equipment manufacturers in the automotive industry with special guests, and digital automotive experts, Marc Cäsar and Sebastian Tschödrich

The opportunity: the connected customer, connected services and products

Driving the Future is a podcast about where the automotive industry is going, and how not only to keep up with the rapidly changing business, but to shape it. 

Fueled by such factors as the climate crisis and the digital revolution, the automotive industry is changing. Whether we’re talking about autonomous cars and electric vehicles or the new customer experiences that digital technologies enable, whether it’s transforming from being an auto manufacturer into an organization that provides mobility services, the map of the industry is being re-drawn. Are you going to follow the path that others lay out, or grab the wheel and shape the future of mobility yourself? The promise of technology is big, but how do you get there?