Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Beth Brodovsky
DP 143: Think Small: Experiments in Personalization
43 minutes Posted Feb 28, 2017 at 10:00 pm.
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This week, Beth sits down with the team from the Drexel Fund, Drexel University's annual giving team. They talk about how they reach 133,000 alumni and how their methods have changed over the years to create more effective messaging depending on who they're trying to reach. One key tactic has been experimenting with segmented groups of their target audience to create more personalized messages with the incentive of donating and getting involved. Drawing inspiration from even something like a Rubik's cube, they talk about projects and ideas they have to make their appeals fun, engaging and personalized.