Everyone has to start somewhere. That's what Dawn Owens learned when she moved down South to Cullman, Alabama, and started a nonprofit, the Link of Cullman County, after seeing a need for it in her new community. Through talking to one person who led her to more community connections, Dawn got the ball rolling for her organization and built the momentum needed to help it grow. Four years later, she joins Driving Participation to talk about how she got that momentum started and kept it sustained. She talks about a grant contest the Link entered and how she used Facebook Live to create interest and engagement around the project—even interest from those who hadn't had any interaction with the organization before.