Jeff Miles has used his background in sales and marketing to find new approaches in fundraising as development and marketing director of the Keystone Opportunity Center. He joins Beth to talk about how he has been able to target Keystone's core audience. Armed with that information, he has been able to share stories and statistics and create tailor-made campaigns that appeal directly to them. He shares how you can sharpen your focus on the audience that will care the most. They discuss creating "gateway points" for the community to get involved and more.