“There is no such thing as privacy.”

That’s a warning from national real estate safety trainer and educator Tracey Hawkins when it comes to how practitioners operate online. All the tools real estate agents and brokers use on a daily basis—even Google—are capturing their personal data and that of their clients, Hawkins says. And new real estate technology enhancements, like artificial intelligence, are helping cybercriminals find new ways to infiltrate private data.
Hawkins joins host Marki Lemons Ryhal to talk about how real estate agents and brokers can plug the security holes in their business while exploring new innovations in the industry. Nashville, Tenn., broker Brian Copeland joins the conversation to talk about where agents need the most cybersecurity training and how that affects a company’s brand.