Emma Cownley is the brilliant mind behind Jot Jot Boom, a B2C copywriting consultancy for prestigious music, fashion, and lifestyle brands. She also produces her own YouTube channel, Kiss My A's where she gives timely, useful advice on how to be a better writer, how to manage your business as a freelancer, and (less successfully) how to stop your cat from jumping in front your camera

In this episode, I (with a bottle of Old Jamaica ginger beer) chat with Emma (with a glass of Ardbeg 10-year scotch)  as she shares her origin story to become a niche copywriter, monetizing hobbies, cats, and her journey to wield a warhammer on horseback.