In this week’s episode we speak to Mark McTavish, President of 101 Cider House, the LA based cider maker. Mark is also CEO of Pulp Culture, a hard-pressed alcoholic ‘full-spectrum’ juice company. On top of being a brand leader he also runs a self-distribution business in NorCal. Join us for a fascinating dive into fermentation and the benefits of letting Mother Nature do her job as well as a host of other really juicy nuggets as Mark and his teams disrupt the beverage industry with the goal of making the world’s best tasting and healthiest alcoholic beverages!