Authors of the book, 'Scale', Jeff Hoffman and David Finkel, share their collective wisdom on scaling companies from startup to large corporation. Hoffman and Finkel are both successful entrepreneurs in their own right. 'Scale' identifies commonalities amongst most, if not all, businesses and identifies key strategies companies can follow to realize exponential growth in their business. In this episode, Dr. Caple and I discuss the seven core principles outlined in this book for realizing exponential growth in your business.