Driven by a singlular passion to create the world's first feature-length CGI (Computer Generated Image) movie, Dr. Ed Catmull followed his dreams from the completion of his PhD at the University of Utah, to the New York Institute of Technology, to George Lucas' Lucasfilm, to being a founder of Pixar and getting to work with the likes of John Lasseter, Steve Jobs, and ultimately Robert Iger at Disney. Creativity, Inc. not only documents the story of the creation of Pixar, but primarily shares lessons-learned about how to be a great Manager and Leader while also nurturing and fostering creativity (and excellence) within a business organization.