Dr Despair with help from 00000009 helps define an important concept. You are welcome.

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Happiness is being in Cincinnati in January

The evil(?) genius Dr Despair wants you to shake off the shackles of this world, reject the false dichotomy presented to you by the tyranny of the "they", and encourage you to become a mindful minion. Yes, this is all part of his "near-fatal moon ray project." But he will help you get through a mind-numbingly hopeless future. Just submit yourself to deprogramming in this virtual un-re-education camp.