One of the most fundamental things we can do to be more creative and have more creative output is to connect with the importance of our work.This can mean connecting with the "Big Why" regarding what we do, or it can be the little every day "whys" such as helping out our coworkers or overcoming a small technical challenge.Reflecting on the "big and small whys" can reshape the way we approach our work and help us find the energy when we need it most which is a great boost to creativity.