<p>External data integration is crucial for organisations seeking to enhance their understanding of customers, markets, and industry trends.</p><p>By leveraging data from external sources, businesses can gain valuable insights, make informed decisions, and identify new opportunities. But what challenges arise when implementing external data integration, and how can companies navigate some of the common pitfalls?</p><h2>In this episode of the EM360 Podcast,&nbsp;<a href="https://www.linkedin.com/in/weckerson/" rel="noopener noreferrer" target="_blank">Wayne Eckerson</a>&nbsp;speaks to&nbsp;<a href="https://www.linkedin.com/in/danklynn/" rel="noopener noreferrer" target="_blank">Dan Lynn</a>, SVP of Product at&nbsp;<a href="https://em360tech.com/solution-providers/crux" rel="noopener noreferrer" target="_blank">CRUX</a>, about:</h2><ul><li>External data integration and its advantages</li><li>Addressing challenges</li><li>Best practices and avoiding common mistakes</li></ul><br/><p><br></p>

Fivetran: Takeaways From The Modern Data Stack Roadshow

Making the most out of your data can feel overwhelming. 

Not only do many businesses have more data than they know what to do with, but they also often struggle to gain insights from some of the most valuable data in their possession, leading to many of their crucial data assets going unused. Whether it's issues with data quality, visualization, or management, getting lost in the sea of enterprise data at your possession can make it impossible to make smart, data-driven decisions that improve your business.  

The "Don't Panic! It's Just Data" podcast delves deep into the power of enterprise data. From groundbreaking vendor solutions to expert-backed best practices for making the most of your data assets, join us as we gather insights from leading tech vendors and professionals who depend on data daily.

In this episode of the EM360 Podcast, Wayne Eckerson speaks to Dan Lynn, SVP of Product at CRUX, about: