Robotic process automation (RPA) has gained significant traction within the last year. However, despite having secured a place in the market, RPA is still fairly new. In light of this, Ronald van Loon speaks with Rob Hughes, VP – Head of Marketing EU at Automation Anywhere to find out more about this exciting technology.

Firstly, Rob defines RPA and what makes it such a hot topic today. In particular, he addresses the confusion between artificial intelligence (AI) and RPA and outlines AI's role in the RPA realm. Then, Rob explores what is driving the increasing popularity of RPA and demonstrates the use cases for it across various industries. Finally, he discusses the challenges associated with RPA implementation and how to deploy it successfully.