"If Plan A is meaningful enough, there should not be a Plan B and a Plan C."
Martha Hoover joins me for a wide-ranging, candid convo on vision, hospitality, change, and unapologetically starting your "second rodeo." We talk about building something distinctive, even if the world isn't ready for it, parenting and businesses growing up like "twins," learning to say "no", and why perfection is a trap. Martha shares stories—from sexism at the bank to learning stick shift in one afternoon—that show how courage, clarity, and follow-through beat "shoulda-coulda-woulda" every time.
In this episode, we cover:
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Hospitality is its own "superpower": making people feel truly welcomed in your sacred spaces
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Creating what you wanted—and trusting others want it, too
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Change as the only constant (and how to lean into it)
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Energy budgeting: non-negotiables, boundaries, and saying no without guilt
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Parenting, business, and growth on parallel timelines
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Ageism, relevance, and launching a "Second Rodeo" in your 70s
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Failing with joy, learning publicly, and persisting without a Plan B
3 Key Takeaways
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Define and defend your non-negotiables. Write them down, communicate them, and hold them—because expectations go both ways.
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Change isn't the enemy—resistance is. Treat pivots as progress: if something doesn't work, you've learned… and you can change again.
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Commit to Plan A. When the goal matters, ditch the escape hatches. Commitment calms the noise and focuses your energy.
Links & Mentions
- Martha Hoover on Instagram
- Martha's MSH Collective: helping women thrive in life and business
- A Longer Table (Formerly known as the Patachou Foundation)
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The Mother Load by Sarah Hoover (audiobook recommended)
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"Learning How to Surf" short film (Hurley) — a blueprint for learning anything
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