Show notes
Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots: - Monitor and Fix Pagespeed - Be Sure Your Site Is Fully Responsive - Use "Big Idea" Content Marketing on Main Pages - Install and Learn from a Heat Map - Be Sure Forms Are Working (and Simple)
For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/ https://www.hotjar.com/ https://www.crazyegg.com/ https://developers.google.com/speed/pagespeed/insights/
