• First Outcome/Experiment ‘Bias’o Be careful letting the initial finding be your final oneo Very common, both based on bias and desire for immediate results, to let a single experiment dictate next stepso Every experiment should be validated in multiple ways, at a minimumo Ideally, you’ll have concurrent experiments that take a completely different approacho If you’re really onto something, you’ll see consistency across your resultso You’re missing bigger picture and not ‘checking your work’ if you let the satisfaction of a single successful experiment outweigh the need for the scientific process