Show notes
Spotlight GuestA conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.Key moments:19:26 - Founder Funk, What is it?23:3 - The perfect building blocks to building a brand identity 26:10 - AhHa moments28:13 - Diane's brand dividing moment36:10 - Working on copy for brands40:40 - Diane's 'R.O.A.R' Process 47:03 - The three biggest copy writing brand No No's50:15 - How to find a good copywriterConnect with DianneLionWords website LinkedIn (Diane Wiredu)Twitter (@dianewiredu)Free resource: Voice Of Customer research template + interview and survey questionsFree resource: 27-point High-Converting Landing Page ChecklistBoldest BrandPatagonia - For leading with storyMentioned in this episodeNikeAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.
