This week on DisrupTV, we interviewed Nicolaj Siggelkow and Christian Terwiesch, authors of "CONNECTED STRATEGY: Building Continuous Customer Relationships for Competitive Advantage," and Shawn Mandel, CDO at Cineplex. Cindy Zhou, Chief Marketing Officer at Level Access, guest hosted alongside R "Ray" Wang on this episode, and she also shares her insights on the show.DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at