Kaihan Krippendorff is the Founder at Outthinker Strategy Network. He believes the future belongs to those who are bold enough to take charge and embrace change. He sees the strategic patterns in businesses and uses it to increase their sales revenue. He joins fellow disruptor and host KJ Helms to discuss how companies can master innovation.  Takeaways:   The main ingredient to disruption is having the right language. You want to have the right mindset and go into it with doing something your competitors won’t do. You need to be different in order to make noise. Your competitors all may go a certain way but that doesn’t mean you can’t go against the current.  There’s been a big change from people at smaller companies to moving to larger companies because larger companies offer them more freedom. There are four major barriers to disruption; Leadership, talent, culture and structure.  Coordinate the uncoordinated. Power comes not from control, but from coordination. You want to find ways that you can coordinate something that isn’t working as it should. Expanding into other unknown spaces can lead to successful disruption. Amazon took to the internet, Zappos focuses on customer service and Wal-Mart is more about advertising.  There are a few advantages a large company can have over a smaller company, such as more resources and room for growth. Quote of the show:   Links: LinkedIn: https://www.linkedin.com/in/kaihankrippendorff/ Twitter: https://twitter.com/Kaihan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Company Website:  https://outthinker.com Ways to Tune In: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGlzcnVwdGlvbmludGVycnVwdGlvbi5jb20vZmVlZC54bWw Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD Stitcher - https://www.stitcher.com/show/disruption-interruption YouTube - https://youtu.be/JOnsnmtvdKY See omnystudio.com/listener for privacy information.