Show notes
Ever wonder how a blue video game hedgehog became the star of the longest-running licensed comic book in history? The saga of Archie Comics' Sonic the Hedgehog series offers a fascinating glimpse into the intersection of gaming culture, corporate licensing, and passionate fandom. Born during the heated console wars of the early 90s, Sonic was Sega's answer to Nintendo's Mario. As we journey through the comic's unexpected evolution, we uncover how what began as a simple promotional tie-in for...

