Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B. This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong. I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn't the cost), then I rebuild the entire campaign the way I'd have run it. (Miranda Kerr, you're so welcome.) Then in Di...