Dirty Chats
Dirty Chats
Marisa Twentyman I Dirty Copy
How Alix Earle sold out Reale Actives in 19 hours...and why is Kris Jenner blowing up in China?! 🇨🇳
25 minutes Posted Apr 2, 2026 at 5:00 am.
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Alix Earle just sold out a skincare brand in 19 hours. Here's exactly how she did it. In Dirty Dish, hundreds of thousands of Chinese social media users are changing their profile pictures to Kris Jenner's face....but why? Then in Dirty Business, I break down Alix Earle's pre-launch campaign for Real Actives, her new acne skincare brand. 🧩 Alix spent months feeding people's primal brains before a single product was available to buy. The rollout included cryptic Instagram accounts, passcode-lo...