In this final episode of Dirty Chats for 2025, I’m doing three things I love most: gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now. First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over. Then, I share my biggest predictions for business and marketing in 2026, including why visibility is e...