This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 1. Running a Challenge is the BEST thing you can do for your biz. Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge — from skyrocketing your visibility to creating unstoppable momentum in your sales funnel. If yo...