Show notes
Matt Matros is one of America’s leading consumer-focused entrepreneurs, having founded and successfully exited two businesses since 2009. Matt is the founder of PROTEIN BAR & KITCHEN®, a wildly popular chain of healthy fast-casual restaurants he sold to to private equity firm L Catterton in 2013. Matt also founded LIMITLESS®, an innovative beverage company he sold to Keurig Dr Pepper in early 2020. On this episode, Seth and Matt discuss: What it takes to be in the #1 seat in a business Experiences with Private Equity The role of a CFO in building and scaling businesses Links: Matt on LinkedIn Seth Deutsch on LinkedIn Topics: (00:00:00) - Intro (00:03:23) - Catching up with Matt (00:06:21) - Matt’s work with Edge Acquisitions (00:08:48) - What it takes to be in the #1 seat (00:13:10) - Matt’s background, career, and lessons learned (00:33:31) - Experiences with PE (01:00:40) - The role of a CFO in building and scaling businesses (01:08:50) - Closing thoughts and advice

