DigitalBox'a Hoş Geldiniz! Bu videomuzda AdColony Marketing Executive Melisa Matlum ve Industry Manager Melike Özcan, Z kuşağının mobil ve dijital dünyaya olan etkilerinden, hangi endüstrilerde satın alma alışkanlığı gösterdiklerinden, mobil oyunlara yaklaşımlarından ve markaların onları yakalamak için nasıl bir pazarlama stratejisi izlemeleri gerektiği hakkında konuşuyorlar. Welcome to Our Channel DigitalBox! In this video AdColony Marketing Executive Melisa Matlum and Industry Manager Melike Özcan are talking about what are the effects of Gen Z to the digital and mobile world, interests and behaviors across industries, their approach to the mobile games and why traditional marketing is non-effective for Gen Z.

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Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers. If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place. Don’t forget to subscribe! #adtalks #digitalbox #digitaladvertising #mobileadvertising