DigitalBox 'a Hoş Geldiniz ! Bu videomuzda AdColony EMEA & LATAM Genel Müdürü Volkan Biçer ve Kantar Media Turkey Deputy General Manager Erdem Tolon farklı medya mecralarının ölçümleme tekniklerini, dijitalin yükselişiyle klasik medya kanallarını gelecekte nelerin beklediğini konuşuyorlar ve bu sektörde çalışmak isteyen yeni mezunlara tavsiyelerde bulunuyorlar. Welcome to DigitalBox ! In this video AdColony EMEA & LATAM General Manager Volkan Biçer and Kantar Media Turkey Deputy General Manager Erdem Tolon are talking about the measurement techniques of different media channels, what can we expect for classical media in the future with the rise of digital and give advise new graduates who want to work in this sector.

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Digital Box, as is evident from its name, is a channel where you’ll find insights, researches, sincere talks and the unknowns of the digital advertising landscape. Experts from different backgrounds and aspects will share their know-how and experience to lid a light in the minds of marketers and advertisers. If you want to keep up with the new trends, developing technologies, how to invest for the best ROI, creativity to grab the attention of your audience as well as increasing performance, you are at the right place. Don’t forget to subscribe! #adtalks #digitalbox #digitaladvertising #mobileadvertising