Digitala influencer-podden
Digitala influencer-podden
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345. Why Snapchat Is Growing | Pia Tandrup, General Manager, Nordics & BeNeLux at Snap Inc | Gen Z
43 minutes Posted Jan 29, 2026 at 4:00 am.
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Why are perfectly curated feeds losing impact while Snapchat keeps growing?

In this episode of the Digital Influencer Podcast, Pia Tandrup, General Manager, Nordics & BeNeLux - Snap Inc., shares insights on authenticity, creators, and changing user behavior.
The conversation explores why real connection matters more than perfection, how Gen Z engages with platforms today, and what brands often misunderstand when trying to build relevance and trust in a crowded digital landscape.