Most church social media skips a crucial step. We invite people to Sunday worship, community dinners, VBS, and special events before they actually know who we are.

In this episode, I’m breaking down why your church social media needs more introduction content and less straight-to-the-invitation posting. We’ll talk about the know, like, trust framework, why social media is especially important for new people, and how to create posts that show what your church feels like before asking someone to show up. If your feed is mostly event graphics and “join us” posts, this episode will help you shift toward a more welcoming, strategic, and trust-building church social media presence.