
This week on the Personal Brand Business Show I'm joined by Steve Woodruff, author of 'Clarity Wins' and his new book 'The Point'. Steve shares his journey as a solopreneur and his passion for helping people and companies create a clear and focused message to finally stand out.Discover the 4 tools - and 8 rules - of getting to The PointKey themes in this episode.1. Clarity: Essential for effective communication and differentiation.2. Personal Branding: Importance of clear messaging and differentiation.3. Sales & Marketing: Clear value proposition and purposeful communication.4. Corporate Workshops: Teaching clear communication principles for business success.5. Leadership Communication: Setting clear direction and avoiding confusion.6. Storytelling: Utilising personal and organisational stories for branding. 7. Networking: Making people feel valued and interesting.About Steve WoodruffSteve Woodruff is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. He is best known for a suite of facilitated workshops and keynotes to help teams become more effective in all forms of corporate communication and collaboration.https://www.stevewoodruff.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Jan 8, 2024
42 min

Welcome back to The Personal Brand Business Show where, this week, we delve into the world of entrepreneurship, personal branding, and leadership. It was a pleasure to discuss the nuances of leadership with someone as experienced and insightful as Jenny Ainsworth..Key Takeaways:1. Overcoming Fear and Self-Doubt: We discussed the importance of moving through fear and self-doubt for personal and professional growth. Confronting our worst-case scenarios is crucial for pushing past these barriers.2. Importance of Visibility and Community: Creating space for diverse perspectives and building a community of like-minded individuals is essential. However, it's equally valuable to seek out individuals with different perspectives to foster growth and innovation.3. Embracing Polarisation and Visibility: We explored the idea of standing out in the market and how successful figures strategically lean into polarisation for amplifying effect. Focusing on what works and embracing our differences is key for winning in today's business environment.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Dec 18, 2023
45 min

In this episode, we dive deep into the world of sales and entrepreneurship with our special guest, Jess Lorrimer. We uncover the challenges of transparent selling, the impact of avoiding traditional sales tactics, and the difference between B2B and B2C sales strategies. Don't miss out on Jess's valuable insights into targeting decision-makers, building referrals, and the importance of niche expertise. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to elevate your business game. Tune in now and take your entrepreneurial journey to the next level!About JessJess Lorimer is the UK's leading B2B Sales Expert for small business owners. Having been featured in Forbes, CityAM and Good Morning Britain, Jess is the founder of the Selling to Corporate ® podcast, widely recognised within her industry and has supported thousands of entrepreneurs to create simple sales processes that successfully sell within the corporate landscape.https://sellingtocorporate.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Dec 4, 2023
49 min

In this short tactical bonus episode ( I'm going to make more of a feature of these ) I want to share 8 ways Ways Podcast Guesting Amplifies your Business & Career. You might think podcast gusting is not for you - but I guarantee that this episode will make you take a fresh look at this highly leveraged and potent use of your time.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nov 30, 2023
7 min

This week I'm joined by Jerry Potter from the '5 Minute Social Media' Youtube Channel and also the host of the '6 Ways' Podcast. Jerry brings a veterans eye to social media. After a career in Broadcast Media he turned his talents to social media and never looked back.In this very strategic interview we cover a lot of ground but in particular - how to make social media... well... worth it.About JerryWhile working at a marketing agency, Jerry had 2 choices; figure out how to get big social media results with less work, or get fired. Fortunately he didn’t lose his job and started sharing what he figured with others on YouTube, founding Five Minute Social Media. Now over 100,000 subscribers later, Jerry has helped empower almost a million people around the world to do their own social media marketing, all with a focus on simplicity and efficiency. Living in Arizona, he spends his time with his wife and two Tiny Humans, and is on a quest to prove Diet Coke is actually good for him.https://fiveminutesocialmedia.com/Some episode highlights.1️⃣ Focus on providing value: Offering something of value in exchange for an email address or a bonded relationship is crucial in attracting and retaining customers. Think about ways to offer valuable resources that make people say, "I can't say no to this!"2️⃣ Be strategic with social media: Instead of trying to be everywhere, invest your time and effort in one or two social media platforms that align with your target audience. Treat them like plants that need attention and nurturing, and carefully analyze the value they bring to your business.3️⃣ Utilize the "Date" framework: To build and nurture relationships with your audience, follow the "Date" framework – discover, acquaint, talk, and enchant. Tailor your content and engagement strategies to each phase and guide your audience towards becoming enchanted with your brand and offerings.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nov 27, 2023
49 min

In this episode, Bob is joined by Matt Hughes, the King of Video, as they dive into the world of YouTube, sharing valuable insights on how to leverage YouTube as a powerful branding and business tool. Discover the secrets to creating impactful videos, overcoming common roadblocks, and the long-term impact YouTube success can have on your personal brand. About Matt : Matthew Hughes is the King of Video. In 2013 he started his video company that he ran for 7 years creating video and travelling the world, with clients from one man bands through to billion dollar companies. Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience. In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.https://kingofvideo.co.uk/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nov 20, 2023
48 min

Welcome to The Personal Brand Business Show! In this episode, we had the pleasure of hosting Shawn Shewchuck, a leading expert in personal development and entrepreneurship. Shawn shared invaluable insights about the power of coaching, the impact of high-leverage activities on business growth, and the significance of setting ambitious goals. If you're an entrepreneur looking for inspiration and practical advice, this episode is a must-listen. Tune in as we uncover the secrets to achieving success and personal growth in the competitive business world. https://changeyourresults.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nov 13, 2023
43 min

This week on the podcast I'm delighted to welcome Andrew & Pete to the show. We're talking normalising strange behaviour, finding opportunity in your fear and the importance of fellow travellers on your entrepreneurial journey.Below are the key takeaways from this episode:- Stand out in your marketing and don't simply copy what others are doing.- Building a community provides accountability and support during challenging times.- Confidence is a byproduct of taking action, not a prerequisite.- Collecting and utilising customer data leads to personalised emails and follow-ups that drive sales.- Focus on the most impactful tasks in your business and push beyond your comfort zone for growth.Find out more =: https://atomic.site/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nov 6, 2023
57 min

Pat Flynn is one of the most well known faces in the online business space and is a mentor to tens of thousands online. As the saying goes - what got you here won't get you there and in this conversation I really wanted to ask Pat why he thinks so many people end up spinning their wheels online and what advice he might have. As you'd expect - Pat fully delivers... and much more.Join SPI online.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Oct 30, 2023
49 min

Join me on the latest episode of The Personal Brand Business Show as I dive into the world of entrepreneurship, personal branding, and expert business development with the incredible Austen Armstrong.In this episode, I'm joined by Austin Armstrong and we discuss how businesses can leverage the power of content creation, short form video and social media to reach their target audience. 1️⃣ Content creation made easy: With the vast amount of content available online, it can be overwhelming for businesses to know what topics to focus on and how to engage their viewers effectively. Syllabi helps businesses to identify the questions that customers are searching for online, generating video scripts that address these key queries. This essential tool also offers realistic AI avatars and easy customization options to bring your brand to life.2️⃣ Consistency is king: Building a successful brand requires consistent efforts and commitment. Austen's experience of only seeing real growth after committing to daily content creation is a testament to this. By tracking your progress and investing time into platforms like TikTok and YouTube shorts, you can study successful content creators and experiment with different styles to find what truly resonates with your audience.3️⃣ Delegate for success: Austen believes in the power of delegation both in content creation and life in general. By assigning a dollar value to your time, you can identify tasks that can be outsourced for a reasonable cost. Whether it's hiring a virtual assistant or finding experts on platforms like Upwork, delegating responsibilities can free up your time to focus on high-value tasks and accelerate your brand's growth.Austin's Website. : https://syllaby.io----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Oct 23, 2023
44 min
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