When it comes to digital marketing, you need to be precise on whom you are targeting. Otherwise, we will be neither have the time or money if we are targeting the entire world to sell.
A marketer should never shoot from his hip or take a shot in the dark for a lead. Instead, he should be like an assassin having a sniper with 1000x scope always positioned for a perfect kill.
So what is a persona?

Episode #28 - Marketing Vs Sales

I have 12 years of experience as a digital marketer and the objective behind starting this podcast is to educate business owners on the importance of digital marketing.

I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business. 

You may end up being the next Nokia or the person who owned a ton of horses before the car if you do not act now.