In this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand.
If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn.&nbsp;

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] How would Fatima explain to my Mom what she does?&nbsp;

] Different approaches to marketing from South Africa, Europe, and the Middle East

] How to keep energy and find inspiration and enrich yourself

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.