Digital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the second episode, I have had the pleasure to interview Eylard Wurpel. Eylard was Group CMO for @Leisure, one of the largest holiday rental group in Europe.

Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital

Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.