James Corbitt, Digital Marketing Manager at Cooking Vinyl, joins Rebecca Rees to break down the rising concept of audience development and how to best navigate this critical marketing approach. Find out more about Saint Raymond's campaign here: https://www.saintraymond.co.uk, Lucy Spraggan's campaign here: https://lucyspraggan.com and Sam Eagle's campaign here: https://sameaglemusic.com. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.