Lore Oxford, Head of Cultural Insights at We Are Social, joins Rebecca Rees to explore how audience behaviour is changing and influencing business strategies as we enter a new decade. View the Creating In A Crisis Report here: https://wearesocial.com/uk/blog/2020/04/creating-in-a-crisis-how-covid-19-is-impacting-influencers-in-the-uk. The Digital 2021 Report here: https://wearesocial.com/digital-2021. The Social Reset Report here: https://wearesocial.com/uk/blog/2020/11/think-forward-2021-the-social-reset. Produced by Rebecca Rees and Lucy Fegan, music by Shimasu, master by Richard Bignell, artwork by Esme Hallam and Dan Yates.